Content Flows — Complete Guide
Content Flows are the core automation feature of Fozzels. A Flow is a rule that automatically generates AI content for a selected product attribute and writes the result back to your store.
What a Flow does
- Filters products by your conditions (e.g. "description is empty")
- Sends product data to AI with your prompt
- Stores the generated content as a "completion"
- Pushes the content to your store attribute
Creating a Flow
Go to Flows → Create Flow
Step 1 — Store & target attribute
- Select the store whose products to process
- Give the Flow a name
- Select the target attribute — the attribute that will receive AI-generated content
- Must have the Mutable flag enabled in Integration → Attributes
Step 2 — AI provider
- Choose AI vendor: OpenAI GPT-4o, Google Gemini 2.5 Flash, or Anthropic Claude
- Select a specific model
- Configure model parameters if needed
Step 3 — Products & prompt
- Conditions — visual query builder to filter which products this Flow processes
- Example: "description is empty AND category equals Electronics"
- Leave empty to process all products in the store
- A product count preview shows how many products match
- Prompt template — the instruction sent to AI, with
{{attribute_code}}placeholders- Example:
Write a product description for {{name}} (SKU: {{sku}}) in category {{category}} - Attributes tab (
{{attribute_code}}) — always included in the prompt, even if the product has no value for that attribute - Attributes (if filled) tab (
#attribute_code) — only included in the prompt when the product actually has a value; useful to avoid sending empty lines to the AI
- Example:
Step 4 — Automation settings
- Active toggle — enable/disable the Flow
- Batch size — how many products to process per run (default 10)
- Automation toggle — when ON, confirmed content is automatically pushed to your store without manual review
- Regenerate on attribute change — re-run when source attributes are updated (⚠ can cause recursion if the target attribute is also a source)
- Prevent overlapping generation — cooldown between regenerations per product:
- Inherit — use global cooldown from account settings
- Override — set a custom cooldown for this Flow only
- Turn off — always regenerate regardless of previous runs
Prompt template tips
Reference attributes with {{attribute_code}} — use the exact code shown in Integration → Attributes.
Two attribute syntaxes:
{{attribute_code}}— always included (corresponds to the Attributes tab in the editor). Use this by default.#attribute_code— included only if the product has a value (corresponds to the Attributes (if filled) tab). Use to skip empty fields.
Be specific about:
- Format and length ("150–200 words")
- Language ("in English")
- Tone ("professional but friendly")
- What to avoid ("do not mention competitors")
Example for product description:
Write a compelling product description (150–200 words) in English.
Product name: {{name}}
Brand: {{brand}}
Category: {{category_name}}
Current short description: {{short_description}}
Focus on benefits, not just features. Use a professional but friendly tone.
If the output must contain HTML, enable the relevant tags in Settings → Flow Settings → Trusted HTML Tags.
Running a Flow
Run Now — immediately processes up to 10 products. Use this to test or for small batches.
Plan & Close — queues the full batch for processing in the background. Use this for bulk runs.
Completion lifecycle
Each generated item goes through these stages:
| Status | Meaning |
|---|---|
| Pending | Generated, awaiting review |
| Confirmed | Approved by you, ready to sync |
| Synchronized | Successfully pushed to the store |
| Suspicious | Contains flagged content — requires manual review before sync |
With Automation ON — clean content is automatically confirmed and pushed. Suspicious content always waits for manual review.
With Automation OFF — all content waits for you to review and confirm before syncing.
Reviewing completions
Go to a Flow → View Completions to see all generated content.
Per item you can:
- Edit the generated text manually
- Regenerate — ask AI to generate again
- Confirm — approve content for syncing
- Synchronize — push to your store
- View revisions — see full edit history and diff between versions
Bulk actions: select multiple items → Confirm & Sync, Regenerate, or Push.
Suspicious content
Fozzels automatically flags content that looks wrong:
- AI artifacts: "Sorry, I can't...", "As an AI...", "Note:", "Please"
- Empty values
- Double-encoded HTML (
<,>) - Markdown syntax in a non-markdown field
- Your custom suspicious words (configure in Settings → Flow Settings)
Flagged content shows exactly why it was flagged. You can:
- Edit and fix it
- Regenerate
- Override and approve anyway (if it's a false positive)
Why content won't sync (push blocked)
| Reason | Fix |
|---|---|
| Flow is inactive | Enable the Active toggle on the Flow |
| Not confirmed | Confirm the completion (or enable Automation) |
| Suspicious content | Review and approve, or edit and re-save |
| Product deleted from store | Nothing to do — product no longer exists |
| Store/integration inactive | Enable the store or integration |
| Attribute not mutable | Enable Mutable flag in Integration → Attributes |
Flow management
- Duplicate — copy a Flow to the same or a different store
- Archive — hide the Flow from the main list; data is preserved and can be restored
- Delete — permanent removal
- Obsolete — when a Flow is cloned due to structural changes (target attribute or conditions changed), the old version becomes obsolete; its completion history is preserved
Structural changes warning
If you change the target attribute or conditions on a Flow that already has completions, Fozzels will warn you and offer to "Obsolete and Duplicate" — this creates a fresh Flow with your changes, preserving the history of the old one.
Recursion warning
Triggered when the same attribute appears as both:
- An input in your prompt (
{{attr_code}}) - The output target attribute
This creates an infinite loop — each generation overwrites the input for the next run.
Fix:
- Remove
{{attr_code}}from the prompt template - OR disable "Regenerate on attribute change"
Common issues
No products match the Flow
- Check your conditions — try removing them temporarily to see all products
- Check that the attributes used in conditions have the Filterable flag in Integration → Attributes
Empty AI output
- Check that source attributes have values for your products
- Check that attributes referenced in the prompt have the Filterable flag
- Make the prompt more specific
Content not pushing to store
- Check the push blocked reasons above
- Check that the integration Active toggle is ON
- Check that the target attribute has the Mutable flag
OpenAI quota exceeded
- Top up at platform.openai.com/settings/organization/billing
- Or reduce daily volume in Flow automation settings
Duplicate content across Flows
- Enable "Prevent overlapping generation" with a cooldown period (e.g. 7 days)
- This prevents multiple Flows from regenerating the same product within the cooldown window